Book Review: PRIVACY MEANS PROFIT

PRIVACY MEANS PROFIT

Privacy Means Profit

Author:  John D. Sileo
ISBN-13:  9780470583890

Topic:  Business & Economics

Format:  Hardcover
Language:  English
Publication Year:  2010

SPONSOR:  Business Books

UPDATE:  Sileo has new article about securing your info on social media sites.

REVIEW:

Bulletproof your organization against data breach, identity theft, and corporate espionage

In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business.

By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach.

Protect your net worth and bottom line using the 7 Mindsets of a Spy

Accumulate Layers of Privacy

Eliminate the Source

Destroy Data Risk

Lock Your Assets

Evaluate the Offer

Interrogate the Enemy

Monitor the Signs

In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.

About the Author

JOHN D. SILEO is President of The Sileo Group, which inspires organizations to proactively adapt to, take control of, and thrive in the ever-changing world of information exposure. His group offers keynote speaking, executive coaching, and privacy strategy. John’s clients include the Department of Defense, FTC, FDIC, BlueCross BlueShield, Pfizer, the Federal Reserve Bank, Kimberly-Clark, Lincoln Financial Group, AARP, Prudential, Liberty Mutual, and financial institutions, universities and associations of all sizes. John’s recent media appearances include 60 Minutes (International), Money Matters Today, NBC, ABC, and Fox.

Lesson Learned

Privacy Means Profit points out problems with online security and offers real world solutions.  It creates a framework in which I was able to think about and preventing identity theft. Identity theft is not just something that impacts individuals; identity theft can hurt the cash flow of large enterprises and can put smaller companies out of business. Specifically, I learned about the direct relationship of individual employee privacy affecting corporate data privacy and how to limit a company's exposure. All it takes is one idea derived from this book to save the bottom line.