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| Your Business Brickyard |
Author: Howard Mann
ISBN-13: 9780980154306
Topic: Business & Economics
Format: Hardcover
Language: English
Publication Year: 2007
Language: English
Publication Year: 2007
REVIEW:
The basics. That is what you lost when you went from feeling like, I am going to make my mark, to It is too hard to keep up so let us just try to survive. It is time to admit you re not having fun anymore. Only then can you find your way back to the beginning when your business was all promise and no misery. Only then can you build (and keep building on) the basics that will never let you down. This small book contains the secret basics to unlock the true power and potential of your business.
Strategist, speaker and consultant Howard Mann has collected twelve bricks essential to any business foundation. Mann shows you how to get back to basics, reconnect with your purpose, and grow your business, instead of getting stuck following the latest trend or innovation. Most important of all, Your Business Brickyard provides a game plan for how to make your business fun to run again. You will learn how to Reconnect to Your Purpose and keep your goals uppermost in your mind. You will say goodbye to worries over competition when you Lose Your Nemesis. You’ll appreciate the powerful simplicity of Pay Fast, Get Paid Even Faster. You will learn how to Goaljump and work backwards from your most ambitious goals to actionable tasks you can do today. Your Business Brickyard shows you how to eliminate whatever it is that hinders your ability as a business owner to enjoy your position properly. With practical, hands-on exercises and a fresh, concise format, The Brickyard will help you establish a brick solid foundation so your business can grow without limit while you enjoy the journey.
The book is short and respects your time at 64 pages. Mann writes with a simple elegance and not a word is wasted. Approximate reading time is 2 hours. I took lots of notes while I read this and then went back for a second read.
The basic premise is that we can make running our businesses fun again if we simply go back to the basics - and that’s why it works so well. It’s the diary of things that made a lot of sense back then that we’ve sadly grown out of. When you read it, you might kick yourself, I did.
The “practice drills” the author provides will keep you in tune and focused after you put the book down.
Sample quote:
The ideas behind your purpose transcend your company. The truths of your idea exist whether or not a company is there to put them into practice. The ideas are universal.
This is a book for business owners of any size, however I believe senior management will get a lot out of it too.
About the Author
Howard Mann is the president of Brickyard Partners, a leading strategy, marketing and communication consultancy based in New York, and a founder of Sideshow Digital, an award-winning interactive agency. Prior to founding The Business Brickyard in 2001, Mann was the President of a premier customs broker and international freight forwarder with six U.S. offices and a network of over 35 agents worldwide.
Mann currently works as an adviser to entrepreneurs and business owners. His highly focused workshops and year-long programs help executive teams dig down to unlock the power of the perfect execution of the basics of business. His clients learn how to build brick-solid foundations that sustain growth and make their businesses more fun to run. In addition to consulting, Mann speaks and writes frequently about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.
Nice book about business.
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