Business Insider

Thursday, December 16, 2010

Book Review: RIGHT MAKES RIGHT

Author: Dorothea E. Gaulden Ph.D. & Sharon Brown
Right Makes Right
ISBN-13: 9781933538860
Topic:  Business & Economics - Ethics
Format:  Hardcover
Language:  English
Publication Year:  2007


Review:

One of the many excellent points made in this book, is that there is no difference between the perceived ethical value of a company and their actual ethical value.  I have reviewed several books about branding, this book makes the point that without ethical practices as core company values, there can be no brand.

So much is done to achieve short term results, many times at the expense of long term.  The bottom line needs to be protected, and corporate officers have a fiduciary responsibility to protect the reputation of the company.   When unscrupulous business techniques are uncovered, the resulting loss of confidence in the company results in its often very rapid demise.

The book is well written and flows quickly.  61 pages of text can be read in one reading.  Should be required reading at Business Schools.

About the Author
Dorothea E. Gaulden is a former finance executive with over 25 years experience and an adjunct professor of business. Dorothea E. Gaulden teaches the importance of correcting the unethical behavior overtaking our business community at the corporate level and in university classrooms.

Dorothea attended Youngstown University in Ohio, where she earned a bachelor’s degree in accounting. She earned an MBA in finance from the University of Saint Francis in Fort Wayne, and a Ph.D. in organization and management from Capella University in Minneapolis.

After 10 years with ITT Corporation, as assistant controller, Dorothea Gaulden was promoted to Director of Governmental Financial relations in Washington, D.C. where she worked with several government agencies on behalf of the company. Three years later she was promoted to vice president and controller and subsequently promoted to North America group controller responsible for financial performances of facilities in Mexico, Canada and the U.S.

Today, she serves as an adjunct business professor for undergraduate and graduate students at American InterContinental University, Indiana Wesleyan University and Argosy University.

Publisher's Note:

In this revealing book, the reader catches a timely glimpse of the pervasive, troubling environment overtaking the business community’s lack of common sense, respect for others, and the willingness of corporations and individuals to knowingly engage in practices such as embezzlement, fraudulent misrepresentations, and cheating. Unlike many published volumes that debate, admonish, or even disregard business ethics, Gaulden explores society's need to understand the impact unethical behavior has on the business community and the financial and moral burdens it entails. She then offers a workable remedy to combat the cancer tainting our business community. The question is, can America afford not to change?

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