Book Review: AND THE CLIENTS WENT WILD

AND THE CLIENTS WENT WILD

And the Clients went Wild

Author: Maribeth Kuzmeski

ISBN-13: 9780470601761

Topic:  Business & Economics - Marketing

Format:  Hardcover
Language:  English
Publication Year:  2010

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REVIEW:

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

·         Find real-life examples of success from some of today's best businesses

·         Shows how to integrate and benefit from both traditional and new marketing methods

·         Uses the proven business growth strategy Red Zone Marketing as a central concept

·         Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works!

 The style of the author tends to fall to cliché, but the book is motivating to help you improve the way you market.  The Marketing Plan template alone makes this book worth the cost of the book and the time to read it.  Also, the chapter on building a brand on a budget was also helpful. 

The advice about relying too much on social media was re-assuring.  Traditional marketing still works.

About the Authors

MARIBETH KUZMESKI and her firm, Red Zone Marketing, consult with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. She is a member of the Entrepreneurs' Organization (EO) and The National Speakers Association, a frequent national media contributor, an international speaker, and is the author of five books including The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley).

TABLE OF CONTENTS:

Chapter 1 Executive Summary: The 5 Core Principles for Turning Clients and Prospects Into Raving Fans.

PART I THE PRINCIPLES.

Chapter 2 1st Principle- What Are YOU Doing that No One Else is Doing? Build Client Delight Through Your Differentiation.

Chapter 3 2nd Principle- Focus Your Marketing on Benefits, Results and a Call to Action: What’s Really In It For Them.

Chapter 4 3rd Principle- Go Viral! Create Memorable Impactful Messaging Worthy of a Pass-Along.

Chapter 5 4th Principle- Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fast.

Chapter 6 5th Principle- The Critical Importance of Execution in Your Game Plan: Good Execution is Better than Good Strategy.

PART II THE PLAYBOOK: Online and Traditional Marketing Techniques.

Chapter 7 Create a Playbook That Fits Your Business and Your Personality: Design Your Own Marketing Action Plan.

Chapter 8 Build A Brand Identity On Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money.

Chapter 9 Find Your Niche: Corner the Market One Segment at a Time!

Chapter 10 Techniques for Creating a Memorable Experience: Give ‘em Something to Talk About!

Chapter 11 Your Best Prospects Come From Referrals - Scripts and Strategies for Increasing Your Introductions to Others.

Chapter 12 My Website is WORKING! Turn a Bland Site and Your Internet Presence into a Money-Maker.

Chapter 13 Social Media: Effective Strategies that DON’T Consume all of Your Time.

Chapter 14 Permission Based Marketing: Strategies for Successful Email and E-Newsletters.

Chapter 15 Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy.

Chapter 16 Direct Mail: Simple Principles for Gaining Sales from Good Old- Fashioned Mail.

Chapter 17 Events and Seminars: Creating Buzz and Sales through Group Presentations.

Chapter 18 Media Methods To Gain Celebrity Status: Take advantage of hot topics, timely events, and unique twists to attract attention.

Chapter 19 Special Tactics for Financial Advisors: 10 Specific Strategies Working Today.