BOOK REVIEW: Zig Ziglar - Staying Up, Up, Up In A Down, Down World

Staying Up - Zig Ziglar

Book Review:       Staying Up, Up, Up In A Down, Down World Daily Hope For The Daily Grind
Author:    Zig Ziglar
Language:    English
Format:        Hardcover
ISBN-10:    0785270779
ISBN-13:    9780785270775
Topic:      SALES

SPONSOR:  Business Books

Publisher's Note:
It has been said that when the going gets tough, the hopeful keep going. That's because hope is the great activator-in other words, people with it take action to realize their goals. But many times the daily grind can be a hope-killer, so Zig Ziglar offers a solution! Ziglar encourages us to spend five minutes every morning with Staying Up, Up, Up in a Down, Down World, thus gaining the inspiration and encouragement needed to face daily obstacles. Full of hope-inspiring vignettes from Ziglar, words of encouragement from well-known leaders, and Scripture for meditation and prayer, this quick-read provides the motivation needed for meeting your goals and fulfilling your dreams.

REVIEW:

As a sales professional, I have always struggled with leaving the world on the other side of the sales room.  I found that by investing some time in reading uplifting positive material instead of the "News", I maintained a more positive outlook and find it easier to conquer call reluctance.  I use the smile tactics to get a positive flow before the call, by smiling and having a good attitude, I can turn the energy into sales and my momentum increases the more I call rather than subsiding.  This book has some great tips and it can be read in just a few minutes per day.  Many times I will open at random for a quick fix of positive uplift.

Book Review: The New Strategic Selling (Updated)

NEW STRATEGIC SELLING

Book Review:       NEW STRATEGIC SELLING
Author:    Stephen E. Heiman & Robert B. Miller
Language:    English
Format:        Paperback
ISBN-10:    044669519x

Topic:      SALES


SPONSOR:  Business Books


Publisher's Note:
UPDATED 


The Book That Sparked A Selling Revolution.  In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.


By eliminating "fickle luck" from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features.

Presenting an effective method for making the sale every time, an expanded edition features the basic tenets of Buying Influences, Red Flags/Leverage from Strength, Response Modes, The Sales Funnel, Win Results, The Ideal Customer, and much more. Original.

The back list bestseller that demystifies methods for consistently and successfully "closing the deal" is now updated and expanded to address changes in client demand and the market.




REVIEW:

The company I worked for in 2009 used this method with much success.  Later when I started my own business, I used many of these concepts to open up larger accounts.  The section on defining the ideal customer was crucial.  It helped me to avoid wasting time and other resources pursuing inappropriate deals.

Saddam Hussein on eBay - Looted Loot gets Returned to Original Looters

Officials in New York have returned to Iraqi diplomats dinnerware once belonging to Saddam Hussein and the family of King Faisal II that was looted, then illegally imported to the United States and sold on eBay.

Looted Plates

Nineteen dinner and salad plates, some which contained the official seal of Iraq, were being used at the Park Avenue Autumn restaurant as part of an art exhibit. The plates, officials say, were returned to Iraqi representatives at the United Nations on Tuesday.

"After being advised of the illegal status of the Iraqi Plates, Creative Time, the owner of the Iraqi Plates, agreed to voluntarily relinquish them to the custody of the United States Attorney's Office, so they could be returned to their rightful owner, the Republic of Iraq," the office of Manhattan U.S. Attorney Preet Bharara said Wednesday.

News of the discovery comes on the same day President Obama marked the end of the war in Iraq with an address to troops at Fort Bragg in North Carolina. Wednesday also marks eight years to the day that Saddam Hussein was discovered hiding in a spider hole and captured by U.S. forces.

The items are just a few among a large collection of artifacts that were stolen from Baghdad palaces and museums when U.S. tanks rumbled into the country's capital back in early 2003.

For some legal plates and glassware go here

Book Review: Ogilvy on Advertising

OGILVY ON ADVERTISING

Book Review: Ogilvy on Advertising
Author: David Ogilvy
ISBN-13:  9780394729039
Topic:  Advertising
Format:  Paperback
Language:  English
Publication Year:  1987



Business Books

REVIEW:

The premise of Ogilvy on Advertising can be summed up with a quote from Claude Hopkins 80 years ago, "Advertising is salesmanship."

Ogilvy teaches the selling aspect of an ad.  Too often advertisers get confused, send an unclear message and confuse the buyer.

Although this book is dated, it was written before the internet, the concepts expressed are still applicable.  We advertise to sell and, Ogilvy on Advertising, delivers.  Be advised, the materials featured in the book are from the 1970s.

BUSINESS BOOKS