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| Business Innovation for Dummies |
ISBN-13: 9780470601747
Topic: Business & Economics – Business Management
Format: Softcover
Language: English
Publication Year: 2010
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Review:
Easy to read format, typical of the . . . For Dummies Series. Filled with actionable tips to get new ideas for your business. This is a workbook and very useful. Recommended for business owners and top managers.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
- Advice on how to apply creativity to the workplace
- Ideas for spicing up presentations
- Shows you how innovation leads to more productive business
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
Take-Aways:
Once a week, focus on something big. That’s the biggest secret of successful innovators -- they elbow aside the routine stuff and find time to focus on something major.
“Eat ideas for lunch,” says Hiam. “Make a lunch date with a creative friend and lay these ground rules: Brainstorm about the topic of your choice, and in order to earn a bite, you have to suggest an idea. If you finish and don’t have the breakthrough idea you need, order dessert.”
Hiam also recommends working on your self-talk – the tendency to over-generalize from failures can depress your creative impulse. Creativity and innovation are tightly tied to mood, and hopefulness and optimism produce innovation. Work on your state of mind first, he says, and the innovative behavior you want will naturally follow.
He also suggests you cross train in art. Even if you never achieve full mastery of cooking, playing guitar or dancing, the journey offers many benefits. Studying anything artistic is a great way to get in touch with and strengthen your creative self.
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Business Innovation For Dummies is for anyone looking to become more creative in their work. It helps generate new ideas, spice-up presentations, boost sales, solve problems, master the art of invention, hone creative thinking skills, and identify new opportunities.
“Being creative at work means bringing a special spark to it and recognizing that things are going to change,” says Hiam. “So why not be the one who dreams up and then spearheads innovations?”
Great subject line.
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