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| OGILVY ON ADVERTISING |
Author: David Ogilvy
ISBN-13: 9780394729039
Topic: Advertising
Format: Paperback
Language: English
Publication Year: 1987
Business Books
REVIEW:
The premise of Ogilvy on Advertising can be summed up with a quote from Claude Hopkins 80 years ago, "Advertising is salesmanship."
Ogilvy teaches the selling aspect of an ad. Too often advertisers get confused, send an unclear message and confuse the buyer.
Although this book is dated, it was written before the internet, the concepts expressed are still applicable. We advertise to sell and, Ogilvy on Advertising, delivers. Be advised, the materials featured in the book are from the 1970s.
BUSINESS BOOKS
